Industry Announcement

96 posts

YETI New Panga Haul Silo

NEW: YETI Tundra Haul, Silo 6G, Submersible Panga Backpack

Austin, Texas (May 31, 2018) — YETI, a leading premium outdoor brand, announces new, over-engineered products to join its line-up. Today, the Austin, Texas-based company proudly reveals new models of its staple hard cooler series, as well as an expansion of its ultra-durable submersible gear bags. The YETI Tundra Haul is the first-ever YETI cooler on wheels—built with the brand’s signature toughness and unmatched insulation power. The Silo 6G is what […]

Swell Watercraft Scupper Pro

New Swell Watercraft Scupper 14 Kayak Now in Production

(Bellingham, WA)  After 18 months of intense design and planning, the first production of the highly anticipated Swell Scupper 14 kayak has finally begun. Originally conceived by Ocean Kayak founder Tim Niemier, the Scupper is especially pertinent to kayakers who face tough conditions and cover many miles per day.  It’s easily the fastest recreation sit-on-top kayak money can buy, but it was also designed with safety and stability in mind. […]

Z-Man SlingBladeZ Spinnerbait 2

Z-Man to Introduce SlingBladeZ Spinnerbait at ICAST 2018

How exactly does one remake a classic, already exceptional bass bait? That’s the self-imposed question the tackle techs at Z-Man asked themselves about a year ago, as they stood before a big white drawing board. What they came up with was the new Z-Man SlingBladeZ Spinnerbait. The objectives were clear: To re-engineer a new breed of spinnerbait. To optimize wire material, bend and metal blades so they reverberate perfect bass music—those powerful, […]

frog LIVETARGET

LIVETARGET Frog Drives Angler Success

Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers baits to target a broad spectrum of fresh- and saltwater predator species – all hollow body lures trace their origin back to an unassuming amphibian: the frog. LIVETARGET exploded into anglers’ collective consciousness in 2010 when their trendsetting Hollow Body […]

Z-Man TRD Hogz

Z-Man Ned Rig TRD HogZ

LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in a day’s “work,” if indeed it’s possible to assign such a term to fishing nearly every day, all year long. Following a two-year testing phase, Kehde simply refers the new Z-Man® Finesse TRD HogZ™ as “our best producing coldwater bass bait, period.” […]

YETI NRA letter hammer

YETI Fires Back at NRA Letter

YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA members on Friday, said that after years of providing “hot items” for sportsmen, YETI cut ties with the country’s leading gun association. “Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be […]

Plano-Z-Series-Kryptek

Plano Z-Series Backpack Gets Kryptek

Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted to the universal delight of anglers at ICAST in 2016. These no-fuss zipper-free Z-Series tackle storage designs have quickly become […]