Industry Announcement


New Favorite Outdoor Accessories from Nite Ize

Nite Ize products enrich hunting trips with convenient devices that provide accessibility to cell phones to navigate remote areas, keep knives close by for quickly preparing game, illuminate dark grounds during early morning hunts, and help pack up gear and equipment with ease. Nite Ize Clip Case Hardshell Universal Rugged Holster: […]


REVIEW: New 2019 Hobie Outback Kayak

On August 24th Hobie announced a newly redesigned 2019 Hobie Outback. The transformation moved the Outback design forward to look more like a sleek-lined Pro Angler with a lot of changes to improve functionality and performance. We covered a lot of the changes in our announcement article here so if you’re […]


2019 Hobie Outback Kayak Complete Redesign

With the first major redesign of the best-selling Mirage Outback in over a decade, Hobie has single-handedly advanced the sport of kayak fishing. This fully-loaded fishing machine is built for every conceivable fishing expedition, whether you’re prowling the ocean for monster gamefish or stalking bass in your favorite freshwater fishing […]


New $800 Jackson Kayak Bite Unveiled

At $799 the Bite becomes the new standard in “price-point” fishing kayaks in its class with the increased stability, better tracking, JK comfort and accessory versatility you expect in a Jackson Kayak without skimping on quality. With the trend in price-point fishing kayaks tending towards compromise in hull quality, performance, gear […]


A.R.E.  Introduces DoubleCover for Truck Beds

 MASSILLON, Ohio – A.R.E. Accessories LLC, a Truck Hero company, offers truck owners uncompromising functionality with the all-new DoubleCover, a truck bed cover that lifts and retracts. The DoubleCover is the industry’s first truck bed cover that can lift for quick access to the truck bed or retract for full […]


NEW: YETI Adds New Backpack, Dog Bowl, Blanket and Stackable Pints

Introducing YETI Tocayo Backpack, Boomer Dog Bowl, Lowlands Blanket, and more YETI®, a leading premium outdoor brand, announces multiple new products to join its lineup. Today, the Austin, Texas-based company proudly reveals the Tocayo Backpack, Boomer Dog Bowl, Lowlands Blanket, Rambler Stackable Pints, and various Rambler accessories. “We are committed […]


NEW: BOTE Rover Aero

It’s a skiff. It’s a dingy. It’s a tender. It’s a paddle board. It’s a BOTE…in a bag. Meet the new Rover Aero from BOTE, the most portable paddleskiff on the market. Transforming from travel bag to BOTE and back again, it’s easy to store, tags along on any adventure, […]


NEW: Saltwater Lures from Shimano for Fall 2018

All of the new Shimano saltwater lures introduced at ICAST 2018 Lucanus Flat Jigs  Featuring a hybrid design of the original Lucanus jig and Butterfly Flat-Fall jig, Shimano’s new Lucanus Flat Jigs descend with a horizontal sliding action to keep the lure in the strike zone longer. Easy to use, […]


NEW: East Cape Launches SKANU

Kevin Fenn cut his teeth in the paddlesports business before anyone was really paying attention to kayaks around the turn of the century. He left the kayak behind several years ago to form East Cape Skiffs and this year, with East Cape co-owner Marc Page, has returned with a completely […]


NEW: Shimano Tekota 500 and 600 with Line Counters

Anglers in the Pacific Northwest, on the Great Lakes, and up and down the East coast have relied on the durability and trouble-free performance of Shimano Tekota star drag reels for well more than a decade. They are now being offered the newest in Shimano technology and manufacturing capabilities with […]