Industry Announcement

90 posts

Plano-Z-Series-Kryptek

Plano Z-Series Backpack Gets Kryptek

Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated these weak links in their trouble-free weather-defying Z-Series Soft Tackle Bags, Tackle Backpack and Tackle Wrap, which debuted to the universal delight of anglers at ICAST in 2016. These no-fuss zipper-free Z-Series tackle storage designs have quickly become […]

Z-Man Eye Strike Trout Eye Jig head

Origins: Z-Man Trout Eye Jighead

LADSON, SC (April 19, 2018) – Z-Man Trout Eye Jighead Origination- “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the trigger, the one anatomical detail that really attracts predator fish to a lure.” Many seasons ago, when Phillips first met […]

LIVETARGET Sardine

LIVETARGET Sardine Twitchbaits Dominate Oversized Blackfins

Niagara-on-the-Lake, ON (April 17, 2018) –  LIVETARGET Sardine- Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the Caribbean and the Gulf of Mexico in pursuit of the high seas’ hardest fighting, most sought-after predators. These are fish that have grown old and wise by learning to […]

BUFF Collegiate Support ACA Payne Outdoors

BUFF Renews Collegiate Angling Support

Santa Rosa, CA (April 16, 2018) – BUFF recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series. The governing body for college fishing, the ACA is sanctioned by The Bass Federation, Inc. (TBF), a grassroots organization dedicated to youth, conservation and fishing. For the ACA’s BoatUS Collegiate Bass Fishing Championship BUFF has offered a 50% discount […]

IGFA 2018 World Record Book

2018 IGFA World Record Book Now Available

DANIA BEACH, Fla. – April 4, 2018 – All the facts and figures behind recreational angling’s most amazing catches are now available in the 2018 edition of IGFA World Record Game Fishes published by the International Game Fish Association. IGFA World Record Game Fishes is the world’s definitive publication of recreational angling records. The 2018 edition includes comprehensive information on all freshwater, saltwater and fly-fishing world records for all-tackle, line classes and length-based catch and release records, […]

LiveTarget Prewspawn Bass Fishing

3 LIVETARGET Lures for Prespawn Success

Niagara-on-the-Lake, ON (April 4, 2018) – LIVETARGET NEWS – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures and clarity, and even a subtle wind shift can turn feast into famine, demanding that even the most experienced professionals shift on the fly to remain dialed into the spring bass bite. For LIVETARGET pro and Bassmaster […]

no pro fishing convo

No Pro Fishing Convo Facebook Group

For the last five years, I’ve tried to be a voice of reason in the wilderness of fishing promotions, hype, and advertising. On my website, this website, I get to say and do whatever I want at any point without major repercussion from anyone. Except maybe my wife. In Facebook land, however, it’s hard to break through the noise. Anytime a question comes up in a group about a product […]