Industry Announcement


Shimano GLF Inshore Fishing Rods $100

LADSON, S.C. – ICAST 2018 Introduction • Available August ‘18 – For easy access to truly great fishing, many say there’s nothing better than the waters of the Gulf of Mexico. Anglers from the Florida Keys west to the Texas coast can now experience the Gulf waters with the Shimano […]


ICAST 2018 : Some of My Favorite Finds

ICAST 2018 is in the books and new products, as well as new revisions were in full force. Some companies seemingly came out of nowhere while other mainstays continued their winning ways. Below you’ll find a lot of the things I really liked at the show. More in depths write-ups […]


Shimano Introduces New SLX Reel at $99

LADSON, S.C. – ICAST 2018 Introduction — Anglers looking for a versatile, easy-to-use, lightweight and durable baitcasting reel, Shimano’s new SLX reels are the one more fish, one more cast, ‘Can’t Stop Fishing’ option. The series is offered in six models in three different gear ratios, including the 6.3:1 SLX150 […]


Shimano Introduces SLX Rods at $99

LADSON, S.C. – ICAST 2018 Introduction • Available August ‘18 – Keeping with its ‘Can’t Stop Fishing’ idea in providing anglers with durable, lightweight, easy-to-use tackle, Shimano launches its new SLX rod series, a line-up including nine casting and seven spinning models in a versatile selection of lengths and actions. […]


Shimano Brings Digital Control ( DC ) to the Curado Reel

LADSON, S.C.  – ICAST 2018 Introduction – Available Mid-August — Utilizing a microcomputer to control brake force at every moment of the cast, Shimano brings its digital control technology (I-DC4) to a new series of Curado baitcasting reels. Built upon a reel already known for its durability, dependability, and versatility, […]


Jackall Introduces Chop Cut and More at ICAST 2018

Chop Cut Topwater Lure — With an asymmetrical prop design to ensure proper rotation and creating different sounds depending on retrieve speed, Jackall’s new ChopCut topwater lure features a front wire with attached swivel. Anglers can cast freely without their line tangling with the prop, plus a swiveling feathered front […]


Yakima Introduces 2019 Sportsman Collection

Lake Oswego, OR, June 29, 2018 – Yakima Racks, the leader in vehicle racks, will be debuting its 2019 Sportsman Collection at the upcoming iCast show (booth #5108). The new gear hauling solutions for anglers include the BigCatch fishing kayak saddle, which transports kayaks up to 150 pounds, and theEasyRider trailer, a sleek two-level workhorse […]


LIVETARGET: Hollow Body Craw Bass Bait

Niagara-on-the-Lake, ON (July 5, 2018) – Crawfish. Crayfish. Crawdads. Freshwater lobsters. Yabbies. Mudbugs. Whatever you call ‘em, both largemouth and smallmouth bass love ‘em. So do fans of authentic Cajun cuisine, a culinary tradition that puts the critters to use in gumbo, jambalaya, étouffée, fried and fully dressed with remoulade on a Po’ […]


Raymarine Introduces UAV DroneInterface to Axiom Fish Finders

  Coming this summer, Raymarine’s new Axiom UAV app integrates advanced marine electronics with Unmanned Aerial Vehicle (UAV) technology. Our powerful Axiom multifunction displays integrate seamlessly with the advanced DJI Mavic Pro drone to give anglers a bird’s-eye view of fish, bait, reefs, weed lines and much, much more!   […]


St. Croix Introduces Legend Glass Spinning Rods

Park Falls, WI (July 6, 2018) — St. Croix rod engineers have struck again, answering the call for a spinning version of the immensely popular Legend Glass. St. Croix’s Legend Glass rod series took home top freshwater rod honors at ICAST 2016 for blending classic fiberglass feel to modern IPC® mandrel […]