Lures and Tackle


NEW: Saltwater Lures from Shimano for Fall 2018

All of the new Shimano saltwater lures introduced at ICAST 2018 Lucanus Flat Jigs  Featuring a hybrid design of the original Lucanus jig and Butterfly Flat-Fall jig, Shimano’s new Lucanus […]

Shimano Saltwater Butterfly Flat-Fall -Super Glow

ICAST 2018 Payne Outdoors

ICAST 2018 : Some of My Favorite Finds

ICAST 2018 is in the books and new products, as well as new revisions were in full force. Some companies seemingly came out of nowhere while other mainstays continued their […]


Jackall Introduces Chop Cut and More at ICAST 2018

Chop Cut Topwater Lure — With an asymmetrical prop design to ensure proper rotation and creating different sounds depending on retrieve speed, Jackall’s new ChopCut topwater lure features a front […]

Jackall Chop Cut ICAST 2018

LIVETARGET Hollow Body Craw

LIVETARGET: Hollow Body Craw Bass Bait

Niagara-on-the-Lake, ON (July 5, 2018) – Crawfish. Crayfish. Crawdads. Freshwater lobsters. Yabbies. Mudbugs. Whatever you call ‘em, both largemouth and smallmouth bass love ‘em. So do fans of authentic Cajun cuisine, a culinary […]


REVIEW: Bio Bait Switchback

I stopped by my local tackle shop, Tightline Premium Fishing Tackle, in Killeen, TX last week and Chad said he had something new he wanted me to check out. It […]

Bio Bait Switchback Perch Gill

Cortland master braid fishing

REVIEW: Cortland Master Braid

For the better part of six years, I have had a love-hate relationship with braided line. I’ll get in a good rhythm and then disaster will strike. Digging wind knots […]


frog LIVETARGET

LIVETARGET Frog Drives Angler Success

Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers […]


Z-Man Ned Rig TRD HogZ

LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in […]

Z-Man TRD Hogz

Plano-Z-Series-Kryptek

Plano Z-Series Backpack Gets Kryptek

Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why […]