I have, for as long as I can remember, been against making a resolution on New Years. When I think about what I would resolve to do, it’s often things I don’t want to do in the first place and it becomes counter productive. They are great for most people, just not me.
Instead of resolutions, I like to set goals. I try not to make them too lofty but also not too easy. For 2013 I have several. A list of goals helps me forecast the year, see progress when it is made and refocus energies when necessary. If you don’t yet do this, I encourage you to pick one or two things you really want to work on this next year and write them down. Even better yet, make them public. When others know what you are working on, they will often provide encouragement, ask about progress and keep that fire stoked to push through the slow times.
Without further ado, my goals for 2013.
1. Sponsored Fishing Partnerships-
As of today, I don’t really have any fishing sponsors. I work with a couple of really great vendors and do some gear reviews etc but the long and short is, I pay for almost all of my stuff. Reels, rods, boats, paddles, pfd, fishfinders and other gear comes out of my pocket. I feel I have a lot to offer as an ambassador to the sport of kayak fishing. I have a platform that is both informative and has a worldwide reach to those into kayak fishing and just curious onlookers with many questions. I would love to be able to travel to trade shows and talk to more people about kayaks, rigging, finding the right kayak for each individual person, fishing in both fresh and saltwater, gear, gadgets and more. I’d like to be able to pair with a company that feels the same way I do about the sport, wants to grow the sport as much as I do and in the end, I can refer people to this company and know they will be taken care of individually and not just put in a boat. Ideally the company would be able to furnish a kayak or two for me to demo with people and then refer them for purchases. I know these opportunities are few and far between but you dream big to achieve big.
2. 300% Growth in Monthly Visits-
The site is still in a growth pattern but has averaged a few thousand visits per month. I’d like to grow that number to 100,000 visits for 2013. It’s an aggressive number but I think that as our sport grows more and more people are searching for content, instruction, humor, recommendations and answers. I hope that I can be one of those places that are sought out. I also hope that visitors will visit the sites that I read. Alan, Pat, Bert and others do a great job of providing fresh new content. You can see their newest posts linked on the right column of any page.
3. Participate at Three Trade/Boat/Tackle Shows-
Helping others understand the intricacies of kayak fishing is important. Finding the right boat fit, rigging and gearing up are all important aspects of kayak fishing that are done too hastily and too cheaply at times. Being a 10 year alum of the School of Hard Knocks with a major in Kayak Fishing has taught me many things (and cost me lots of money). If I can save just one person the headaches and money pit that I endured, it would be worth the trip. This is a venue (or 3) that would allow the largest reach for a live audience.
4. Instructional Videos-
I will produce 12 instructional videos over the 2013 calendar year on different kayak fishing topics. Some people just don’t like to read column after column on X or Y. They want a 5 minute video showing them what they need to know so they can go on about their business. I want to reach that market in 2013 and give those folks what they are looking for.
5. My First E-Book-
I have been working on and plan to release a kayak fishing book in the late spring. It will be an E-book so I can offer it for free. It will have some stories, some instruction, some insight and really highlight the fun and adventure kayak fishing can bring to anyone’s life. It’s not so much about a budget as it will give options regardless of available cash flow. I hope everyone enjoys this book and it becomes a resource for teaching others why we love this sport so much.
6. Tournament Fishing-
I plan to fish 8 tournaments this year. I won’t be able to start fishing them until March so it will mean some cross trail fishing but that’s okay. In fact, it will allow me to meet more people who share the passion. This year won’t be about placing as much as fishing and networking. I look to fish in the NTKBF, NTKT, PKAA, KATS and KBF events this year. The NTKT will be a primary focus for me.
Maybe these goals seem out there to some or too easy to others, but the important thing is, they are out there now. If we cross paths on the water or at a trade show, ask me about them. I hope to meet even more of you on the water this next year. If you would like to partner with me on any of these goals please send me an email : firstname.lastname@example.org. Have a great 2013!!!