PowerPro Super8Slick V2 Braid Now Available

Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) process. The new braid is offered in nine different pound test designations, and in five spool sizes Continue Reading

YETI names Melisa Goldie Chief Marketing Officer

Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing Continue Reading

REVIEW: Daiwa Tatula 100 Baitcasting Reel

Daiwa introduced the redesigned Tatula 100 at ICAST 2018 and users of the previous subtypes of the Tatula rejoiced. Dropping some weight and height, the 100 promised to be a perfect reel for smaller handed anglers and anglers looking for an easily palmed, finesse reel. Last week we talked about the Daiwa CR80 which shares similar height and weight as the Continue Reading

REVIEW: OGT Companion 400 Pro Survival Tool

Whether it’s Christmas season, a birthday, or anniversary, shopping for the outdoor enthusiast can be difficult and sometimes pretty expensive. It doesn’t have to be though. I found the Off Grid Tools Companion 400 Pro Survival Tool  surfing the web and decided to give it a shot as a potential recommended gift item. The $25 price tag and features seemed Continue Reading

Squarebill Crankbaits : A Beginner’s Guide

Since Kevin VanDam won the 2011 Bassmaster Classic in New Orleans, the popularity of squarebill crankbaits has been on the rise. If you’ve never really used one, it might seem like a very targeted approach with their limited depth and potentially limited applications. For me, that hasn’t been the case at all. I want to dispell some myths and shorten the learning Continue Reading

Kayak Buying Guide for Anglers Over 40

Not every person looking to buy their first kayak is a young whippersnapper of 20 or even 30. Lots of new kayak anglers are in their 40s, 50s, and 60s. Allow me a moment, to be frank. As an angler who falls into one of those age ranges, our needs are different than what we would have needed at 20.  Continue Reading

13 Kayak Fishing Tips for Beginners

Kayak fishing can be daunting for beginners. Some of these anglers have been bank stomping their entire lives while others are downsizing from power boats. Floating on a piece of plastic and chasing fish of varying sizes, some bigger than your vessel is a great end goal but before you get there, you should work through some things that every Continue Reading

New: LIVETARGET Skip Shad with Injected Core Technology

LIVETARGET unveils the versatile Skip Shad, with Injected Core Technology Flat-sided baitfish represent critical components of the forage bases of many fisheries. In freshwater, shad, alewives, and even young-of-the-year sunfish and crappies are favorite targets, from trout and salmon to walleyes, bass and stripers. In saltwater environments, threadfin herring, and sardines are well-established prey items for a staggering variety of inshore Continue Reading

Seaguar Continues Support of Gray FishTag Research

Seaguar, the originators of fluorocarbon fishing line, is proud to support the efforts of Gray FishTag Research to study and protect sustainable marine fisheries around the world. There has never been a more critical time to learn about the marine fisheries that we rely upon for sport and commerce. Such research faces significant headwinds, as many of the target pelagic Continue Reading

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