ICAST 2019: Abu Garcia Virtual marks first Bluetooth enabled rod with ANGLR

Abu Garcia® is forging a new path with connected rod technology as it rolls out the new Abu Garcia Virtual, a fishing rod with Bluetooth® technology that fully integrates with the free ANGLR smartphone app. The new series of rods allow anglers to record catches and mark waypoints in their personal and private logbook with the simple press of a button integrated Continue Reading

Pure Fishing Sold to Clothing Retailers for $1.3 Billion

Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands and today announced that it has signed definitive agreements to sell two businesses, Pure Fishing and Jostens. Combined, these transactions are expected to contribute approximately $2.5 billion of after-tax proceeds, subject to customary working capital and other transaction Continue Reading

Abu Garcia® Signs 16 New Professional Anglers

COLUMBIA, SC –  (January 18, 2018) – Powerhouse fishing brand Abu Garcia has added 16 new Fishing League Worldwide (FLW) and Bassmaster Elite anglers to its pro team roster. These top-ranking fishermen will be sponsored by Abu Garcia throughout the 2018 Season. As part of the sponsorship contract, the 16 pro anglers will use their expertise to help Abu Garcia Continue Reading

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