NEW: LIVETARGET ICT Injected Core Soft Plastics

LIVETARGET is changing the way soft plastics appear with their new ICT (Injected Core Technology) process. Let there be no doubt, soft plastic lures are effective fish tempters. Available in profiles ranging from simple to gaudy and colors that vary from muted to other-worldly, soft plastics are well-established staples in the arsenals of bass, walleye, and panfish anglers in fresh Continue Reading

Pure Fishing Sold to Clothing Retailers for $1.3 Billion

Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands and today announced that it has signed definitive agreements to sell two businesses, Pure Fishing and Jostens. Combined, these transactions are expected to contribute approximately $2.5 billion of after-tax proceeds, subject to customary working capital and other transaction Continue Reading

Plano Launches New KVD Signature Series Tackle Bags and Speedbags

Like millions of other anglers, KVD relies on Plano to keep his fishing gear protected and well organized – at home, in the truck and on the water. And for 2018, Plano’s new KVD Signature Series Tackle Bags and Wormfile Speedbags pack all-new levels of KVD-grade performance and efficiency. Kevin VanDam’s all-time record for national tournament wins is proof positive of an ability Continue Reading

Polaris Acquires Minority Interest in FLW

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands’ complementary relationship. The terms of the agreement were not disclosed. The partnership leverages both companies’ consumer base, market presence, and industry expertise, and will include collaboration across the organizations Continue Reading

Shimano GLF Casting and Spinning Rods Now Available

For easy access to truly great fishing, many say there’s nothing better than the waters of the Gulf of Mexico. Anglers from the Florida Keys west to the Texas coast can now experience the Gulf waters with Shimano’s GLF inshore rods, a series of four casting and four spinning rods in the right actions and power to target speckled trout, Continue Reading

Z-Man Earns Esteemed President’s Award

Ladson, SC (October 30, 2018) – Pitman Creek Wholesale, LLC recently presented Z-Man Fishing Products, Inc. with its prestigious 2018 President’s Award. Announced during Pitman Creek’s annual fall dealer show, the President’s Award is bestowed to the fishing tackle manufacturer who achieves the highest levels of excellence in operations and customer experience. Each year, more than 300 fishing tackle manufacturers are Continue Reading

New Favorite Outdoor Accessories from Nite Ize

Nite Ize products enrich hunting trips with convenient devices that provide accessibility to cell phones to navigate remote areas, keep knives close by for quickly preparing game, illuminate dark grounds during early morning hunts, and help pack up gear and equipment with ease. Nite Ize Clip Case Hardshell Universal Rugged Holster: This rugged case keeps cell phones handy while also providing Continue Reading

REVIEW: New 2019 Hobie Outback Kayak

On August 24th Hobie announced a newly redesigned 2019 Hobie Outback. The transformation moved the Outback design forward to look more like a sleek-lined Pro Angler with a lot of changes to improve functionality and performance. We covered a lot of the changes in our announcement article here so if you’re not familiar with the Hobie Outback, that would be a Continue Reading

2019 Hobie Outback Kayak Complete Redesign

With the first major redesign of the best-selling Mirage Outback in over a decade, Hobie has single-handedly advanced the sport of kayak fishing. This fully-loaded fishing machine is built for every conceivable fishing expedition, whether you’re prowling the ocean for monster gamefish or stalking bass in your favorite freshwater fishing hole. The extra-wide standing deck offers an improved casting platform Continue Reading

New $800 Jackson Kayak Bite Unveiled

At $799 the Bite becomes the new standard in “price-point” fishing kayaks in its class with the increased stability, better tracking, JK comfort and accessory versatility you expect in a Jackson Kayak without skimping on quality. With the trend in price-point fishing kayaks tending towards compromise in hull quality, performance, gear management, and comfort, Jackson Kayak’s new Bite fishing kayak at $799 Continue Reading

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