YETI, a leading premium outdoor brand, today launched the latest evolution of its soft cooler collection, the Hopper® M30. The HopperM30 features a new leak-resistant HydroShield™ magnetized closure that provides…
Cooler companies love to make ice retention claims, stays cold claims, and many other claims. I’ve seen claims of up to 96 hours and at the same time have never…
Austin, Texas (January 10, 2018) — YETI, a leading premium outdoor brand, announces brand new, over-engineered offerings to join its quality line of products. Today, the Austin, Texas-based brand reveals a…
YETI® REINVENTS THE HOPPER Same durability, added accessibility AUSTIN, Texas (February 1, 2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler…
Ice holding, super rugged outdoor coolers that you can stand on or throw in the back of a pickup, and even some that are wild animal proof have flooded the…