Polaris Acquires Minority Interest in FLW

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands’ complementary relationship. The terms of the agreement were not disclosed. The partnership leverages both companies’ consumer base, market presence, and industry expertise, and will include collaboration across the organizations Continue Reading

Z-Man ChatterBait Dominates FLW Tour Event

LADSON, SC (March 2, 2018) – Pretty compelling when someone wins a bigtime bass tourney with a super cool bait off the mainstream radar. But when five of the top ten anglers single out this same exceptional lure, including the top 3 finishers, it could be fairly classified as a big deal. The big deal is the Z-Man ChatterBait. The Continue Reading

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