YETI names Melisa Goldie Chief Marketing Officer

Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing Continue Reading

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