Costa Sunrise Silver Mirror Lens Now Available in 580G Lightwave Glass

Daytona Beach, Fla. – February 7, 2018 –  Serious anglers know that dusk and dawn are dynamite times to be on the water. To help them find and catch more fish during these low-light conditions, Costa Sunglasses developed a revolutionary Sunrise Silver Mirror 580P polycarbonate lens to boost optical contrast in dim light. The breakthrough lens earned Costa the “Best Eyewear” award in Continue Reading

8 Accessories for Your New Kayak

Every year it happens. For the last 15 years that I have been around kayak fishing, Christmas brings a great new flood of people to the sport I love. Thousands of new anglers, looking for a way to get on the water or maybe a different way to get on the water, ask for and receive a kayak for Christmas. Continue Reading

New Jackall Additions to Lure Lineup

Jackall introduces more additions to their new lures for 2017. Whatever the type of fishing you prefer, chances are one of these new lures will be right up your alley. Jackall NEKO FLICK Plastic Worms For neko rig finesse fishing, and designed with a high density formula allowing for long cast, Jackall Lures introduces its new Neko Flick plastic worms. Continue Reading

Costa Now Offers Optical Line for Glasses Wearers

DAYTONA BEACH, Fla. (February 23, 2017) – Since 1983, Costa has built the best performing polarized sunglasses for anglers who demand the best tools available for a great day on the water. Now anglers can have the eyewear brand they trust on the water for their indoor and evening pursuits. The inaugural collection available through Costa’s authorized optical dealers, features Continue Reading

Redesigned YETI Hopper Two Announced

AUSTIN, Texas (February 1, 2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO ™ – a 100% leakproof, tough-as-nails, soft cooler that’s anything but soft. YETI redefined the premium soft cooler category in 2014 with the launch of the original Hopper. In Continue Reading

Yo-Zuri Headquarters

I recently had the chance to go to Stuart to visit the Yo-Zuri headquarters and do some fishing with a friend of mine, Jimmy Nelson, the host of extreme fishing adventures.   After a tour of the facility we sat down to learn about Yo-Zuri’s new lure selection for 2011. One lure that I was not familiar with is the Continue Reading

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