Yo-Zuri Headquarters

I recently had the chance to go to Stuart to visit the Yo-Zuri headquarters and do some fishing with a friend of mine, Jimmy Nelson, the host of extreme fishing adventures.


After a tour of the facility we sat down to learn about Yo-Zuri’s new lure selection for 2011.

One lure that I was not familiar with is the Edge Trembler which is a subsurface twitch bait that has become one of my favorite hard plastic baits for working deeper water. With it I am able to work various depths of the water column thouroughly and have found it very productive in getting reaction strikes.


Yo-zuri has also worked a special coating on their lures which lights up the the presence of UV light. Even though UV is not visible to the human eye, it is a spectrum visible to fish.


I also noted some of the other changes in crystal minnows which will be available toward the end of the year with a textured reflective coating.


Now with product in our hands, we hit the water. The tides were less than optimal but we still managed to have a very productive day on the water. Snook did not seem to be shy and we were able to convince them to come out and play


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Chris Payne

A lifelong Texan, Chris Payne has been an outdoor enthusiast his entire life and has spent the last 15 years fishing mainly from a kayak. He is known for his thorough and helpful reviews as well as how to articles for nearly everything kayak fishing related. If you have questions or comments, you can leave them on this post or email Chris at: paynefish@gmail.com

2 thoughts on “Yo-Zuri Headquarters

  • September 13, 2011 at 12:40 pm

    I’m a big fan of their lures AND their line. I don’t think either gets the attention that it deserves and folks would be well served to try some of their products out. You will NOT be disappointed.

  • September 14, 2011 at 10:42 pm


    I totally agree. I have been using yo-zuri products and line for a while and they have worked very well for me.

    I really think the shrimp that is coming out will be a big player in the time to come.


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