This First-of-its-kind Fathom Electric Cordless Electric Reel sets the Standard for the Electric Fishing Reel Market
COLUMBIA, S.C. (July 17, 2024) – The ICAST New Product Showcase Awards allow the industry to vote on truly innovative and meaningful products new to the industry. Top brands put their best products forward in hopes of winning the category recognition. This year, the voices of industry experts were heard loud and clear with the announcement of the winner in the Saltwater Reel category–the PENN Fathom Electric. This award recognizes the PENN team’s dedication to advancing modern fishing technology solutions for anglers.
The PENN Fathom Electric Reel is an innovative cordless electric reel option for saltwater fishing. It features a powerful Lithium-Ion battery, programmable modes, auto-stop for hands-free retrieves, override for manual control, and a line counter for accurate line-out measurement. This reel offers the performance and versatility needed for modern fishing techniques.
“The PENN product team has surpassed the electric fishing reel capabilities with this design,” said Ben Joyce, PENN Senior Product Manager. “You can put this reel up against any of its competitor’s reels and it will perform better. This cordless reel, levels up the opportunities for anglers by making electric reel fishing more accessible than ever.”
The Fathom Electric has an excellent maximum winding power of 35 lbs (15.9 kg) and can achieve speeds of up to 750 feet per minute (fpm), varying by reel size. Engineered for versatility, the reel is optimized for deep-dropping activities, reaching depths of up to 1000 feet, and performs exceptionally well in kite fishing and light trolling scenarios.
“We are incredibly honored to receive this award from ICAST,” said Theis Gronemann, Director of Brand and Product for PENN. “This recognition is a testament to the hard work and dedication of our entire team. At PENN, we are always pushing the boundaries of what’s possible in fishing reel technology, and the Fathom Electric Reel is a perfect example of that commitment. We would like to thank our customers and partners for their unwavering support.”
The PENN Fathom Electric Reel will be available at authorized dealers in September 2024. For more information, visit www.PennFishing.com.
PENN FATHOM ELECTRIC REEL
Lithium Ion Battery powered (with plug in backup option available) – 5aH capacity
Auto-stop feature for hands free retrieves/Override for manual jogging
Line counter features true line out measurement (feet or meters)
Max Winding Power – 35lbs/15.9kg
Speeds vary by size – max 750 fpm
Certified UL/CE/FCC/RCM/WEE
Models: 30, 50, 80 sizing
MSRP: $799.95-899.95
Accessories:
Spare Battery (MSRP: $99.9)
Single Battery Charger (MSRP: $99.95)
Quad Battery Charger (MSRP: $199.95)
Corded Battery w/Pigtail Connection (MSRP: $39.95)
Corded Battery w/Hubbell Plug (MSRP: $79.95)
Available: September 2024
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
