Austin, Texas (April 18, 2016) — YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers. The YETI Hopper is now available in Field Tan with Blaze Orange liner and zipper. It’s the only soft cooler built for long days in the blind or rough treks off the beaten path.
“Our goal is to make products that inspire and enable outdoor adventure,” said Matt Reintjes, YETI CEO. “Adding the Field Tan colorway to the Hopper family expands the cooler’s benefits and appeal to a broader audience. We’re looking forward to the new adventures, hunts, and trips YETI owners take it on.”
The award-winning YETI Hopper debuted in 2014 and has quickly become the ultimate portable cooler for hunters, anglers, pitmasters, ranchers, and outdoor enthusiasts alike. It boasts the leakproof HydroLok™ zipper, ice-for-days ColdCell™ insulation, puncture-resistant DryHide™ exterior, and tough-as-nails construction.
The HydroLok™ Zipper is the ultimate waterproof, airtight closure, borrowing technology from survival suits and HazMat protective gear. ColdCell™ Insulation provides a deep and lasting chill with 1 inch of insulation on the sides and 1.5 inch throughout the Hopper’s base. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability.
The Hopper 20, Hopper 30, and Hopper 40 are available in both Field Tan and Fog Gray this spring. The SideKick, the water-resistant gear case for safeguarding valuables from Mother Nature, is available in both colorways as well.
The YETI Hopper in Field Tan will be available May 23 through authorized dealers and on yeti.com. MSRP $299.99 – $399.99.
YETI builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders, YETI is a leader in the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.