Even smoother rotation, added durability and enhanced casting distance are all part of the ‘continuous evolution’ in spinning reel technology Shimano brings to its newly-design Stradic FL reels. Offered in…
GERBER, an industry-leading manufacturer of personal knives, multi-tools, and gear, announced today that it will debut several additions to its inaugural line of Salt Rx fishing tools at the upcoming…
Honey, I Shrunk the Creature Bait! Z-Man’s® salty yet buoyant TRD BugZ™ moves and smacks of bass food LADSON, SC (July 10, 2019) – “Z-Man has become the undisputed authority…
ICAST NEW PRODUCTS SHOWCASE Hobie® MirageDrive® 360 Technology Delivers Full-Circle Power Introducing Groundbreaking 360-Degree Rotating Pedal Drive and Kick-Up Fins on 2020 Hobie Mirage Pro Angler™ 360 Series Oceanside, CA…
ICAST 2019 is underway and all of the newly announced gear from Shimano, Jackall, and G.Loomis is listed below: SHIMANO – SLX DC Baitcasting Reels Shimano’s innovative Digital Control (DC)…
Abu Garcia® is forging a new path with connected rod technology as it rolls out the new Abu Garcia Virtual, a fishing rod with Bluetooth® technology that fully integrates with the free…
Effective collaborations aren’t just about merging two cool concepts—e.g. a pair of running shoes with a built-in iPhone®, or two killer craft beers in one can. Leading edge brands bring…
New for 2020, and being announced at ICAST 2019, St. Croix has reimagined the Mojo Bass Glass series—and what you’ll find is the addition of IPC mandrel technology and designs…
LIVETARGET is proud to usher in a new era of frog bait design with its introduction of the Freestyle Frog, a surface commotion soft plastic bait that can also be fished…
The beginning of summer is here and soon to follow are the four biggest days in recreational fishing. It’s the time of year when the industry unveils its newest product…