Pure Fishing Sold to Clothing Retailers for $1.3 Billion

Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands and today announced that it has signed definitive agreements to sell two businesses, Pure Fishing and Jostens. Combined, these transactions are expected to contribute approximately $2.5 billion of after-tax proceeds, subject to customary working capital and other transaction Continue Reading

REVIEW: ANGLR Bullseye Bluetooth Fishing Logger

The ANGLR Bullseye is a Bluetooth button that pairs with the free ANGLR app to create the “most powerful and effortless fishing intelligence in the world.” This is the second tracker from ANGLR but at a much different functionality and price point. While the original ANGLR Tracker was priced at $149 and had to be moved to each one of your rods (or Continue Reading

NEW: East Cape Launches SKANU

Kevin Fenn cut his teeth in the paddlesports business before anyone was really paying attention to kayaks around the turn of the century. He left the kayak behind several years ago to form East Cape Skiffs and this year, with East Cape co-owner Marc Page, has returned with a completely new craft that is catching the eye of those paying Continue Reading

Z-Man to Introduce SlingBladeZ Spinnerbait at ICAST 2018

How exactly does one remake a classic, already exceptional bass bait? That’s the self-imposed question the tackle techs at Z-Man asked themselves about a year ago, as they stood before a big white drawing board. What they came up with was the new Z-Man SlingBladeZ Spinnerbait. The objectives were clear: To re-engineer a new breed of spinnerbait. To optimize wire material, bend Continue Reading

Z-Man Ned Rig TRD HogZ

LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in a day’s “work,” if indeed it’s possible to assign such a term to fishing nearly every day, all year long. Following a two-year testing phase, Kehde simply refers the new Z-Man® Continue Reading

Origins: Z-Man Trout Eye Jighead

LADSON, SC (April 19, 2018) – Z-Man Trout Eye Jighead Origination- “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic Ralph Phillips. “Eyes. A large, lively set of eyes. Underwater, eyes can be the trigger, the one anatomical detail that really attracts predator fish Continue Reading

LIVETARGET Sardine Twitchbaits Dominate Oversized Blackfins

Niagara-on-the-Lake, ON (April 17, 2018) –  LIVETARGET Sardine- Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More, Waszczuk patrols the warm waters of the Caribbean and the Gulf of Mexico in pursuit of the high seas’ hardest fighting, most sought-after predators. These are Continue Reading

BUFF Renews Collegiate Angling Support

Santa Rosa, CA (April 16, 2018) – BUFF recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series. The governing body for college fishing, the ACA is sanctioned by The Bass Federation, Inc. (TBF), a grassroots organization dedicated to youth, conservation and fishing. For the ACA’s BoatUS Continue Reading

Z-Man ChatterBait Dominates FLW Tour Event

LADSON, SC (March 2, 2018) – Pretty compelling when someone wins a bigtime bass tourney with a super cool bait off the mainstream radar. But when five of the top ten anglers single out this same exceptional lure, including the top 3 finishers, it could be fairly classified as a big deal. The big deal is the Z-Man ChatterBait. The Continue Reading

Abu Garcia® Signs 16 New Professional Anglers

COLUMBIA, SC –  (January 18, 2018) – Powerhouse fishing brand Abu Garcia has added 16 new Fishing League Worldwide (FLW) and Bassmaster Elite anglers to its pro team roster. These top-ranking fishermen will be sponsored by Abu Garcia throughout the 2018 Season. As part of the sponsorship contract, the 16 pro anglers will use their expertise to help Abu Garcia Continue Reading

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