Shimano Introduces New SKIXX Musky Rods
Fishing for freshwater’s apex predator is always a marathon, never a sprint. It’s casting big lures with big, powerful reels…
Fischer and Koza Added to Traditions Media Team
Traditions Media, a pioneering provider of fishing-, hunting- and outdoors-focused public relations, media buying, and digital/social marketing strategy is proud…
Aaron Martens On Board With G. Loomis Rods
One of the most consistent anglers in the professional bass fishing ranks, being ‘in the money’ in 75-percent-plus of the…
G. Loomis IMX-PRO ‘Classic Action’ Bass Rods Now Available
There’s something special about going back to your roots. G. Loomis further expands its all-encompassing IMX-PRO bass rod series with…
The 20 Year History of Power-Pole and Platinum Blade
Twenty years ago, John Oliverio invented Power-Pole, the original Shallow Water Anchor. While fishing the grass flats in Sarasota Bay, Oliverio…
YETI Introduces New Hopper M30 Soft Cooler
YETI, a leading premium outdoor brand, today launched the latest evolution of its soft cooler collection, the Hopper® M30. The…
FLW Joins Kayak Bass Fishing in New Series
Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that it has partnered with Kayak Bass Fishing, LLC,…
2019 Shimano Anglers on MLF and BASS Elite Tours
LADSON, S.C. – For Immediate Release – 1.16.19 – As the professional bass fishing tours kick off their 2019 seasons,…
Pure Fishing Sold to Clothing Retailers for $1.3 Billion
Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio…
REVIEW: ANGLR Bullseye Bluetooth Fishing Logger
The ANGLR Bullseye is a Bluetooth button that pairs with the free ANGLR app to create the “most powerful and effortless…