With summer on the horizon and fishing gear in tow, Igloo announced the release of its Leeward and Mission series coolers today. On a boat or in the wilderness for a weekend,…
Jackall Lures announces two new lures and a color expansion in an existing lure. Lures from ICAST 2018 have also begun arriving in stores and ordering sites. The Chubble Crankbait…
With the growing trend in nighttime bass fishing tournaments, PowerPro expands the award-winning Super8Slick V2 braid line-up with its new ‘Moon Shine’ color, featuring a special process that makes the…
Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that it has partnered with Kayak Bass Fishing, LLC, (KBF) the nation’s foremost organization supporting kayak bass anglers, to…
Introducing the Rambler 24oz Mug, a cold beer awaits! YETI Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, announces a new addition to its tried-and-true…
Photo courtesy of Bassmaster Hobie® Launches Elite Level Kayak Series on Lake Chickamauga Kayak Fishing Pioneers Expand Presence In New Tournament Series, Offers Kayak Anglers Additional Competitive Opportunities Oceanside, CA (February 22,…
Surf. Sand. Sun. These words provided the inspiration for Costa’s new lifestyle frames – Cheeca, Panga and Rinconcito. The new styles are perfect for adventures on and off the water and feature the latest on-trend colors…
LADSON, S.C. – For Immediate Release – 1.16.19 – As the professional bass fishing tours kick off their 2019 seasons, there are both established anglers and rising stars ready to…
Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines…
Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt…