With summer on the horizon and fishing gear in tow, Igloo announced the release of its Leeward and Mission series coolers today. On a boat or in the wilderness for a weekend, the two new Igloo series are sure to be staples for every adventure ahead. “We are very proud of the release of these new products that cater to all types Continue Reading
Industry Announcement
New Jackall Lures Introduced, ICAST 2018 Lures Now Available
Jackall Lures announces two new lures and a color expansion in an existing lure. Lures from ICAST 2018 have also begun arriving in stores and ordering sites. The Chubble Crankbait from Jackall is accompanied by the Deracoup Spintail Jig as the two newest lures in the Jackall lineup. The color expansion is happening in the Rhythm Wave soft plastic swimbaits. Continue Reading
PowerPro Braid Adds New Color, Glows at Night Under Black Light
With the growing trend in nighttime bass fishing tournaments, PowerPro expands the award-winning Super8Slick V2 braid line-up with its new ‘Moon Shine’ color, featuring a special process that makes the braid glow when used under blacklight. The new braid officially launches this coming weekend at the Bassmaster Classic Outdoor Expo in Knoxville, Tenn., where it will be available from select Continue Reading
FLW Joins Kayak Bass Fishing in New Series
Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that it has partnered with Kayak Bass Fishing, LLC, (KBF) the nation’s foremost organization supporting kayak bass anglers, to hold two kayak bass fishing tournaments in 2019. Terms of the agreement were not disclosed. The two events will be held in conjunction with FLW Tour events – the FLW Continue Reading
YETI Announces 24 Ounce Rambler Mug
Introducing the Rambler 24oz Mug, a cold beer awaits! YETI Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, announces a new addition to its tried-and-true stainless steel Rambler Drinkware line—the Rambler 24oz Mug. In addition, the company also reveals three new color collections, Reef Blue, Sand, and Canyon Red. “We are committed to expanding our Continue Reading
Hobie Launches Elite Kayak Bass Open Series
Photo courtesy of Bassmaster Hobie® Launches Elite Level Kayak Series on Lake Chickamauga Kayak Fishing Pioneers Expand Presence In New Tournament Series, Offers Kayak Anglers Additional Competitive Opportunities Oceanside, CA (February 22, 2019) – Hobie is proud to announce the launch of a new elite-level kayak series, the Hobie Bass Open Series (BOS), on Lake Chickamauga this Saturday, February 23, and Sunday, February Continue Reading
Costa Sunglasses Launches New Beach-Ready, Adventure-Ready Styles
Surf. Sand. Sun. These words provided the inspiration for Costa’s new lifestyle frames – Cheeca, Panga and Rinconcito. The new styles are perfect for adventures on and off the water and feature the latest on-trend colors and patterns. Costa Cheeca Cheeca is named for the historic sportfishing lodge that introduced past presidents, celebrities and foreign dignitaries to fishing and old Florida Keys charm. The new Continue Reading
2019 Shimano Anglers on MLF and BASS Elite Tours
LADSON, S.C. – For Immediate Release – 1.16.19 – As the professional bass fishing tours kick off their 2019 seasons, there are both established anglers and rising stars ready to show off their skills using the latest in Shimano tackle, G. Loomis rods, PowerPro braided line, and Jackall bass baits. “All of us at Shimano are excited to be working Continue Reading
PowerPro Super8Slick V2 Braid Now Available
Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) process. The new braid is offered in nine different pound test designations, and in five spool sizes Continue Reading
YETI names Melisa Goldie Chief Marketing Officer
Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing Continue Reading
