Costa Sunglasses Launches New Beach-Ready, Adventure-Ready Styles

Surf. Sand. Sun. These words provided the inspiration for Costa’s new lifestyle frames – Cheeca, Panga and Rinconcito. The new styles are perfect for adventures on and off the water and feature the latest on-trend colors and patterns.   Costa Cheeca   Cheeca is named for the historic sportfishing lodge that introduced past presidents, celebrities and foreign dignitaries to fishing and old Florida Keys charm. The new Continue Reading

2019 Shimano Anglers on MLF and BASS Elite Tours

LADSON, S.C. – For Immediate Release – 1.16.19 – As the professional bass fishing tours kick off their 2019 seasons, there are both established anglers and rising stars ready to show off their skills using the latest in Shimano tackle, G. Loomis rods, PowerPro braided line, and Jackall bass baits. “All of us at Shimano are excited to be working Continue Reading

PowerPro Super8Slick V2 Braid Now Available

Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines a new eight-end dense weave fiber construction with proven ‘Enhanced Body Technology’ (EBT) process. The new braid is offered in nine different pound test designations, and in five spool sizes Continue Reading

YETI names Melisa Goldie Chief Marketing Officer

Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing Continue Reading

New: LIVETARGET Skip Shad with Injected Core Technology

LIVETARGET unveils the versatile Skip Shad, with Injected Core Technology Flat-sided baitfish represent critical components of the forage bases of many fisheries. In freshwater, shad, alewives, and even young-of-the-year sunfish and crappies are favorite targets, from trout and salmon to walleyes, bass and stripers. In saltwater environments, threadfin herring, and sardines are well-established prey items for a staggering variety of inshore Continue Reading

Seaguar Continues Support of Gray FishTag Research

Seaguar, the originators of fluorocarbon fishing line, is proud to support the efforts of Gray FishTag Research to study and protect sustainable marine fisheries around the world. There has never been a more critical time to learn about the marine fisheries that we rely upon for sport and commerce. Such research faces significant headwinds, as many of the target pelagic Continue Reading

Costa Sunglasses Untangled Collection Wins Innovation Award

Costa Sunglasses earned top honors for innovation at last week’s Outdoor Retailer Winter Market trade show in Denver. The new Baffin sunglass frame fromThe Untangled Collection, released in 2018, was awarded with the show’s inaugural Innovation Award presented by Capitol One Spark Business and A+E Networks® as the show kicked-off on Wednesday, Nov. 7. The awards recognized new products in the areas Continue Reading

NEW: LIVETARGET ICT Injected Core Soft Plastics

LIVETARGET is changing the way soft plastics appear with their new ICT (Injected Core Technology) process. Let there be no doubt, soft plastic lures are effective fish tempters. Available in profiles ranging from simple to gaudy and colors that vary from muted to other-worldly, soft plastics are well-established staples in the arsenals of bass, walleye, and panfish anglers in fresh Continue Reading

Pure Fishing Sold to Clothing Retailers for $1.3 Billion

Newell Brands (NYSE:NWL) made substantial progress on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands and today announced that it has signed definitive agreements to sell two businesses, Pure Fishing and Jostens. Combined, these transactions are expected to contribute approximately $2.5 billion of after-tax proceeds, subject to customary working capital and other transaction Continue Reading

Plano Launches New KVD Signature Series Tackle Bags and Speedbags

Like millions of other anglers, KVD relies on Plano to keep his fishing gear protected and well organized – at home, in the truck and on the water. And for 2018, Plano’s new KVD Signature Series Tackle Bags and Wormfile Speedbags pack all-new levels of KVD-grade performance and efficiency. Kevin VanDam’s all-time record for national tournament wins is proof positive of an ability Continue Reading

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