Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing Continue Reading
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REVIEW: YETI Panga Waterproof Backpack
The quest for big fish on the fly can find anglers pushing through areas overgrown with brambles, trees, vines, and briars. Knowing a river or creek will eventually dump into a small bay or pocket that will hold their target pushes them deeper on pathless journeys. Wading across switchbacks is almost a necessity which makes waterproof gear a necessity. Cell Continue Reading
NEW: YETI Adds New Backpack, Dog Bowl, Blanket and Stackable Pints
Introducing YETI Tocayo Backpack, Boomer Dog Bowl, Lowlands Blanket, and more YETI®, a leading premium outdoor brand, announces multiple new products to join its lineup. Today, the Austin, Texas-based company proudly reveals the Tocayo Backpack, Boomer Dog Bowl, Lowlands Blanket, Rambler Stackable Pints, and various Rambler accessories. “We are committed to building products that deliver innovation and premium performance for Continue Reading
ICAST 2018 : Some of My Favorite Finds
ICAST 2018 is in the books and new products, as well as new revisions were in full force. Some companies seemingly came out of nowhere while other mainstays continued their winning ways. Below you’ll find a lot of the things I really liked at the show. More in depths write-ups are in the works but I wanted to get you Continue Reading
NEW: YETI Tundra Haul, Silo 6G, Submersible Panga Backpack
Austin, Texas (May 31, 2018) — YETI, a leading premium outdoor brand, announces new, over-engineered products to join its line-up. Today, the Austin, Texas-based company proudly reveals new models of its staple hard cooler series, as well as an expansion of its ultra-durable submersible gear bags. The YETI Tundra Haul is the first-ever YETI cooler on wheels—built with the brand’s signature Continue Reading
YETI Fires Back at NRA Letter
YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA members on Friday, said that after years of providing “hot items” for sportsmen, YETI cut ties with the country’s leading gun association. “Suddenly, without prior notice, YETI has declined to do business with Continue Reading
YETI Introduces Hondo Chair, Camino Carryall, Hopper Backpack, and Wine Rambler
Austin, Texas (January 10, 2018) — YETI, a leading premium outdoor brand, announces brand new, over-engineered offerings to join its quality line of products. Today, the Austin, Texas-based brand reveals a new product category, expands its popular portable cooler line, and showcases an all-purpose carryall. The Hondo™ Base Camp Chair is durable and built for ultimate outdoor comfort. The Hopper BackFlip™ Continue Reading
REVIEW: YETI Panga 50 Submersible Pack
Ever had a need for your suitcase to be waterproof? Ever needed to store camera equipment on a boat or raft? I have unfortunately needed both of those things which made the YETI Panga an intriguing accessory for outdoor adventures. I’ve killed a few cameras in kayaks and rafts over the years which isn’t cheap. YETI took the common dry Continue Reading
REVIEW: The YETI Loadout Bucket
The circle I spend a lot of my outdoor time in is kayak fishing. When the YETI Loadout Bucket was announced at ICAST 2017, the mocking, outcry, and confusion fast worked its way through the community. “A $40 bucket!?!” “I’d never use that!” “My $2 Home Depot bucket works great!” I heard it all, but away from the naysayers, a Continue Reading
