Austin, Texas (May 31, 2018) — YETI, a leading premium outdoor brand, announces new, over-engineered products to join its line-up. Today, the Austin, Texas-based company proudly reveals new models of its…
(Bellingham, WA) After 18 months of intense design and planning, the first production of the highly anticipated Swell Scupper 14 kayak has finally begun. Originally conceived by Ocean Kayak founder…
How exactly does one remake a classic, already exceptional bass bait? That’s the self-imposed question the tackle techs at Z-Man asked themselves about a year ago, as they stood before a big…
Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving anglers…
LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in…
YETI Coolers says that a scornful letter from a gun industry official is entirely inaccurate. Marion P. Hammer, USF executive director and NRA past president, in a letter to USF and NRA…
Plano, IL (April 19, 2018) – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why…
LADSON, SC (April 19, 2018) – Z-Man Trout Eye Jighead Origination- “If you look at a lot of the greatest saltwater lures out there, they all have one thing in…
Niagara-on-the-Lake, ON (April 17, 2018) – LIVETARGET Sardine- Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing…
Santa Rosa, CA (April 16, 2018) – BUFF recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament…