Re-engineered with added abrasion toughness so anglers can rip through the heaviest cover with the same force as standard four-end braids, the new PowerPro Super8Slick V2 braided fishing line combines…
Austin, Texas (January 7, 2019) — YETI today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt…
Daiwa introduced the redesigned Tatula 100 at ICAST 2018 and users of the previous subtypes of the Tatula rejoiced. Dropping some weight and height, the 100 promised to be a…
The CR80 is a new baitcasting reel from Daiwa that is packed with tons of great specs at a sub-$100 price point. Most retailers are offering the CR80 at $79.99….
Whether it’s Christmas season, a birthday, or anniversary, shopping for the outdoor enthusiast can be difficult and sometimes pretty expensive. It doesn’t have to be though. I found the Off…
Since Kevin VanDam won the 2011 Bassmaster Classic in New Orleans, the popularity of squarebill crankbaits has been on the rise. If you’ve never really used one, it might seem like a…
Not every person looking to buy their first kayak is a young whippersnapper of 20 or even 30. Lots of new kayak anglers are in their 40s, 50s, and 60s….
Kayak fishing can be daunting for beginners. Some of these anglers have been bank stomping their entire lives while others are downsizing from power boats. Floating on a piece of…
LIVETARGET unveils the versatile Skip Shad, with Injected Core Technology Flat-sided baitfish represent critical components of the forage bases of many fisheries. In freshwater, shad, alewives, and even young-of-the-year sunfish and…
Seaguar, the originators of fluorocarbon fishing line, is proud to support the efforts of Gray FishTag Research to study and protect sustainable marine fisheries around the world. There has never…