Famous wartime generals like George Washington, Douglas McArthur and George Patton are household names. But unless they were friends or family, good luck naming the troops. But we all know…
Adding to their already stellar lineup of award-winning soft plastics, Berkley’s newest PowerBait soft plastic, the PowerStinger, is sure to quickly become a favorite straight tailed minnow-style bladed jig trailer…
The combination of the fishing world’s foremost bait scientists and some of the world’s greatest bass anglers gives Berkley the ability to deliver innovative shapes that bring more fish to…
Ladson, SC (December 17, 2020) – Sooner or later, someone comes along and asks you the question: If you were stranded on an island and could only pick one bait…
On September 8, Duckett Fishing will be launching an all-new line of exclusive bait products in partnership with Molix Baits/Pro Tackles, Inc. MLF/BPT angler and Bassmaster Classic Champion Boyd Duckett…
Spring bass fishing is a great way to do that and with this Spring Bass Fishing 101 from LIVETARGET, you’ll be on the fish in no time!
Meet the ExoRibbon – Brand New Genetically Engineered Ribbontail, from BioSpawn Lures As one of the first baits ever created for BioSpawn Lures, the ExoStick has always been a classic. After years of strong…
Honey, I Shrunk the Creature Bait! Z-Man’s® salty yet buoyant TRD BugZ™ moves and smacks of bass food LADSON, SC (July 10, 2019) – “Z-Man has become the undisputed authority…
Effective collaborations aren’t just about merging two cool concepts—e.g. a pair of running shoes with a built-in iPhone®, or two killer craft beers in one can. Leading edge brands bring…
LIVETARGET is proud to usher in a new era of frog bait design with its introduction of the Freestyle Frog, a surface commotion soft plastic bait that can also be fished…